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About Francesca's
When Chef Scott Harris opened the doors to Mia Francesca on North
Clark Street in 1992, he created a trend in the Chicago restaurant
scene that has become a benchmark for urban dining. Mia Francesca,
touted an immediate success by the press and patrons alike, was
one of the first restaurants to encourage the lively art of dining
with a contemporary, casually sophisticated trattoria ambiance.
Featuring simple, rustic cooking, friendly service and fair prices,
Mia Francesca won accolades
from Chicago Magazine as "Critics' Choice Rookie of
the Year."
For Harris, Mia Francesca represented both a start and a finish.
A veteran of many well-known Chicago restaurant kitchens including;
The 95th, Ambria, Cucina Cucina, Harry's Café, Sole Mio,
Trattoria L'Angelo di Roma, and Petthany's in St. Croix, Mia
Francesca was the culmination of his years of experience and
the desire to provide Chicagoans with a new style of dining.
To open Mia Francesca, Harris partnered with Michael Noone and
Terry Alexander, restaurant entrepreneurs in their own right,
whose subsequent successes include Streetside, Mod, and Sonotheque.
"Mia Francesca was a departure from what was happening in
the Chicago dining scene. We were purposely informal, but we didn't
compromise the quality of the food. We took away the pretentiousness
of the restaurant scene and offered an exciting dining experience
at a good price," Harris says.
Harris has expanded his vision to include additional restaurants
throughout the Chicagoland area, each time partnering with astute
restaurant professionals and often including each chef as a partner.
This managerial philosophy of building working partnerships, not
just obtaining financial backers, has had a direct influence on
the success of his restaurants.
"We have really created a Family of Restaurants. Everyone
has a vested interest in the restaurant's success," Harris
notes.
La Sorella di Francesca (Naperville),
Francesca's North (Northbrook), Francesca's
on Taylor (Little Italy), Francesca's
by the River
(St. Charles), Francesca's Amici (Elmhurst),
Francesca's Campagna (West
Dundee), Francesca's
Bryn Mawr (Edgewater), Francesca's
Tavola
(Arlington Heights), Francesca's
Fiore (Forest
Park), Francesca's Intimo (Lake
Forest), Francesca's Vicinato (Palos
Park), Francesca’s Fortunato (Frankfort),
Francesca's Passaggio (South Naperville),
Francesca's Forno (Wicker Park),
Francesca's Famiglia (Barrington),
Francesca’s Bellezza (La Grange),
Francesca's on 95th (Oak Lawn),
Francesca's at The Promenade (Bolingbrook),
Francesca's on Chestnut (Gold Coast) and
Francesca’s al Lago (Madison, WI)
all retain the energy of Mia Francesca, yet each stands distinctly
as an individual location. "With each restaurant,
I wanted to keep the same philosophy simple, rustic cooking
and flavors, great service and good prices," Harris says. "The
basics are in each restaurant, just as the basics are always in
the food we serve. Every time a guest walks in the door, I want
them to have the same great experience. Consistency in food and
service is the essence of my business."
The energy of a contemporary Italian trattoria pervades each Francesca's
location. Sleek lines are softened by warm woods; the well-lit
dining rooms reflect the animation of the diners; striking photographs
of rural Italian life by Paul
Elledge line the walls to create a comfortable, decidedly
urban setting. Harris also makes sure the design of each restaurant
reflects its neighborhood location. Mia Francesca harks back
to its origin as a candy store; Francesca's on Taylor recalls
the flavor of an Italian neighborhood restaurant; Francesca's
Amici and Francesca's Campagna have the welcoming feel of small
town dining spots.
According to Harris, "Each Francesca's Restaurant stands on
its own. The excitement of bringing a new restaurant to life is
one of my greatest challenges and thrills. Our success is based
on our ability to continually recognize what our customers want,
and provide that winning formula. And, as always, consistently
provide a remarkable dining experience."
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